NEW! PROFESSIONAL IONIC STRAIGHTENER

The perfect straightening experience, without any hassle and with professional results. We created a product that does everything that you long for in a straightener – and then some. It’s easy to use, safe and effective. Oh, and it’s stylish, too ;-)

WHAT’S MAKES IT GREAT?
The combination of features + the quality of each of those features. Our straightener is a professional tool, which means that it is also being used in our salons and is designed to get you a professional result. Let us break it down for you. This new straightener:

- Features ionic technology that distributes anti-static negative ions that eliminate frizz and add shine.

- Carries premium 3D ceramic floating plates that ensure that the heat is being distributed perfectly evenly. This is important to establish a perfect end-look, but also to protect your hair from damage and keep it healthy.

- Has a circular design that enables you to create smooth waves and gorgeous curls.
- Allows you to choose from three temperature settings: low (160 °C), medium (180 °C) and high (200 °C).

- Shuts off automatically after 30 minutes, for your peace of mind and safety.


HOW TO: USE THE STRAIGHTENER FOR 3 LOOKS
To see the full potential of our new straightener and to get some end-look inspiration, we made three instruction videos for you. Check them out and make these looks your own!

  1. How to: straight low ponytail
  2. How to: beautiful curls
  3. How to: beachy waves
The Insiders