Making our ingredients more sustainable

We strive to make our formulas more sustainable. This will result in less agglomeration and that will help relieve the planet. That’s why we’ve chosen superior product formulas with the perfect combination of the best technical and natural ingredients.

• Out of respect for hair and the planet, our products are free from sulfates, parabens, ammonia, petrochemicals and oxidants. Instead, we’ve added natural ingredients to our formulas, such as avocado oil, cotton seed oil and wheat protein, that each have their own benefits.
• We continuously check our product formulas to see if there are any improvements possible.