The Insiders Manifesto
The Insiders is a professional hair brand that was born from a unique collaboration of salon hairdressers, catwalk stylists, colour specialists and healthy hair experts. Every product made by The Insiders is conceived, designed and tested by professionals in the hair industry. Hair experts that work with hair all day, every day. That’s how we know exactly what’s needed to achieve the look you want, what works - in the salon and at home - and what your hair needs to stay healthy. All our expertise, knowledge, experience and love for hair is poured into each and every product.
Relevant Products That Deliver
Getting great hair shouldn’t be confusing or complicated. We don’t have time for that – and you shouldn’t either. We make it as easy as possible for you to select the right product based on the look or benefit you want. And when it comes to your hair, individualism is everything. We make our product range as inviting as possible to inspire you to challenge your routine and enhance your own unique, personal style. Oh, and we never break a promise, so you can rest assured that our products are simple to use and extremely effective.
We should explain something about our product testing, because it’s pretty awesome. Every new product we develop undergoes a ruthless testing procedure, carried out by our network of experts. Every creation is tested, refined, tweaked and tested again. Where other brands are satisfied and go to shelf, we continue the process until every single member of our team is 100 percent satisfied. Do our lab people think we’re a pain in the ass? Yep. But we don’t care. We won’t make concessions on product performance.
Balancing Nature And Technology For Ultimate Performance
We pack our products with loads of goodies, like essential oils, proteins, vitamins and minerals. By adding the best natural active ingredients to superior quality product formulas, we can guarantee a long-lasting, professional finish. All our products are cruelty- and paraben-free. And yes, we are against animal testing.