The Insiders Manifesto
“You want great hair.We know how to give it to you.”
The Insiders is a professional hair brand that was born from a unique collaboration of salon hairdressers, catwalk stylists, colour specialists and healthy hair experts. Every product made by The Insiders is conceived, designed and tested by professionals in the hair industry. Hair experts that work with hair all day, every day. That’s how we know exactly what’s needed to achieve the look you want, what works - in the salon and at home - and what your hair needs to stay healthy. All our expertise, knowledge, experience and love for hair is poured into each and every product.
THE INSIDERS MANIFESTO
Relevant Products That Deliver
Getting great hair shouldn’t be confusing or complicated. We don’t have time for that – and you shouldn’t either. We make it as easy as possible for you to select the right product based on the look or benefit you want. And when it comes to your hair, individualism is everything. We make our product range as inviting as possible to inspire you to challenge your routine and enhance your own unique, personal style. Oh, and we never break a promise, so you can rest assured that our products are simple to use and extremely effective.
We should explain something about our product testing, because it’s pretty awesome. Every new product we develop undergoes a ruthless testing procedure, carried out by our network of experts. Every creation is tested, refined, tweaked and tested again. Where other brands are satisfied and go to shelf, we continue the process until every single member of our team is 100 percent satisfied. Do our lab people think we’re a pain in the ass? Yep. But we don’t care. We won’t make concessions on product performance.
Balancing Nature And Technology For Ultimate Performance
We pack our products with loads of goodies, like essential oils, proteins, vitamins and minerals. By adding the best natural active ingredients to superior quality product formulas, we can guarantee a long-lasting, professional finish. All our products are cruelty- and paraben-free. And yes, we are against animal testing.
"When we talk about succes we aren't thinking about the numbers on a spreadsheet. Succes to us is growing an authentic business we can be proud of an being able to work with a network of amazing people. We will always strive to deliver personal support and full commitment."
People come first (before anything else).
We are sincere, open, authentic and genuine.
About hair, life and what we do.
About life and how we do business.
We take pride in what we do and never take anything for granted.
Always and in everything
The Insiders HQ & Studio
Our multipurpose think lab is our epicenter of creativity. It’s a place where we experiment with hair, create and co-create, test and brainstorm. The studio is the sweet spot where we create our collections and photograph our newest products. But it’s also a place where we hang out, play music, and have a drink. A place where like-minded friends from our Salon Network come together, have fun and share inspiration.