The Insiders Manifesto
“You want great hair. We know how to give it to you.”
The Insiders is a professional hair brand born from a unique collaboration of hair professionals. Salon hairdressers, catwalk stylists, colour specialists and healthy hair experts. All their expertise, knowledge, experience and love for hair is poured into each and every product.
THE INSIDERS MANIFESTO
1. Products From Hand’s-On Hair Experts
2. Relevant Products That
The path to great hair shouldn’t be a confusing, complicated or boring. We don’t have time for that, and you shouldn’t either. So we make it as easy as possible for you to select the right product based on the look or benefit you want. When it comes to your hair, individualism is everything. We make our product range as inviting as possible to inspire you to challenge your routine and enhance your own unique, personal style. Oh, and we never break a promise, so you can rest assured that our products are simple to use and extremely effective.
3. Ruthless Testing
We should explain something about our product testing. Because it’s pretty awesome. Every new product we develop undergoes a ruthless testing procedure, carried out by our network of experts. Tested, refined, tweaked and tested again. Where other brands are satisfied and go to shelf, we continue the process until every single member of our team is 100% satisfied. Do our lab people think we’re a pain in the ass? Yep. But we don’t care. We won’t make concessions on product performance.
4. Respect For Hair
Hair is the most amazing natural material there is. There are lot’s of other things that define your physical self-image, but none as integral to you, a part of you, as your hair is. So the products you use are essential in creating, amplifying and shaping your own individual style. We want to empower you to create the gorgeous hair you want, whether that’s pretty or edgy, voluminous or defined. But because we know how special hair is, we want to do even more than that. We want to help you nurture your hair, nourish it and protect it. So wherever possible we add protective elements such as UV filters and heat protectors, and hydrating, soothing and strengthening natural ingredients, to keep it strong and healthy.
5. Balancing Nature And
Technology For Ultimate Performance
We pack our products with loads of goodies like essential oils, proteins, vitamins and minerals. By adding the best natural active ingredients to superior quality product formulas, we can guarantee a long lasting, professional finish. All our products are free from parabens and we are against animal testing.
6. Our Team Philosphy
The Insiders team of hairdressers are many, and we are diverse. From celebrated veterans to talented newbies. Everyone brings their own perspective, experiences, dreams and ideas to the table. We share our knowledge in an honest, authentic way. We are open-minded free spirits with confidence in our abilities. We never forget the old-school techniques but always approach each new product with a clean slate, putting aside all standard assumptions and preconceptions.